The Fair at Heritage Park

The Fair at Heritage Park is a fair hosted in Simpsonville, South Carolina. Their main clientele is families with children, but anyone is welcome. When looking at their current branding, while it definitely reads “fair”, there is not a lot of harmony and can be overwhelming. For this campaign, I wanted to reimagine the Fair at Heritage Park with a more universal focus. While there are sill elements for kids, like the daschund mascot, Darcy, the more focused color pallette makes this event feel as if it is truly for everyone, and not just a child-focused event. I took inspiration from a vintage fair aesthetic, to keep the fair element alive, and add a little whimsy.